WSI Digital Drive

How to Choose the Right SEO Company for Your Business?

Thu, 12 Jan 2023 06:26:00 GMT

While investing in a reliable agency to handle your SEO should be a priority for any business, finding the right agency can be a bit of a minefield. There are hundreds of companies out there who claim to be the best in the business. In addition, each company has a different way of doing things, and not all SEO companies do it the same way. Given the importance of SEO in the online business field, you can’t afford to hire just anyone. And making the wrong decision can lead to long-term damage to your reputation and profits.

This blog post aims to help you avoid making this mistake by highlighting what things and red flags you should pay attention to when deciding on an SEO company for your business.

When to Hire a Professional SEO Agency?

The answer is simple: Now!

Your brand’s online presence and voice can make or break your business today. The best way to get business through your website is through SEO (search engine optimization). The reason why many companies hire SEO professionals rather than doing SEO themselves is because of their expertise. That said, there are times when even an expert needs help.

If your business site has been around for a while now, but you are not getting the expected results, it may be time to turn to a professional SEO company for help.

5 Factors to Consider When Trying to Find the Best SEO Company

Finding your ideal SEO partner to help you achieve your goals shouldn’t be difficult if you know what to look for.

Factor #1: Experience in the Industry

The best SEO companies in the business have experience in all aspects of successful SEO strategies. If a company has only worked within one industry, it may not provide as much value to your business as an agency that has worked with multiple industries.

For instance, if your company targets consumers in Chicago and Madison, an SEO agency that has experience working with clients in South America would be more advantageous.

Factor #2: Skills and Knowledge

As a business owner, you already understand the significance of having strong skills and practical knowledge to optimize your website . That’s essential because you want someone who knows what they’re doing and can perform high-quality work on your site. If you go with an SEO company that doesn’t know what they’re doing, then all of your efforts will be wasted, and so will any money spent on hiring them.

Factor #3: Value-Based Pricing

Many SEO agencies will have packages with different price points and options. Some agencies will have higher prices for higher rankings which may seem enticing. But what you need to care about is whether or not the agency can deliver results for their price point.

For example, if it costs $1,000 per month to rank on page 2, but the targeted keywords aren’t relevant to your business, you should weigh other options.

When looking for an SEO company, be an intelligent consumer and conduct thorough research on the potential agencies before opting for one.

Factor #4: A History of Success

Most businesses ask the potential companies only about their overall experience and don’t check whether or not they have a proven record. This mistake can cost them a great deal of potential traffic, customers, sales, and ROI. That’s why before picking an agency, you must ensure that they have a history of success in similar industries and businesses as yours. In addition, comparing different agencies based on their track records helps you determine whether they have enough experience to provide effective SEO results for your industry.

It is a remarkable idea to ask about their past clients and get their feedback about the work done on their websites and the results they received in terms of rankings, traffic, leads, and conversions. If there are reviews or testimonials available online, this information can help make your decision as well.

Factor #5: Marketing Strategies & Approaches

When researching SEO companies, it is equally important to know exactly how they plan on achieving results for your business. The most imperative thing is that they listen to your needs and understand your business perfectly. You don’t want someone who will push you in the direction of their own agenda, but someone who will work with you to achieve mutual goals.

Once you provide the prospect agency with business objectives and challenges that you aspire to address with SEO, ask them as many questions as you can. Doing so will give an idea if they have the necessary knowledge and skills to implement relevant, effective SEO strategies and pull your project off successfully.

Also, ask them how long it might take to get measurable results and what the costs will be. This information should all be provided upfront so that you can make a well-informed decision about which company is best suited for your business.

Summing Up

Your website is the essential marketing tool you have, and it’s your responsibility to make sure it represents your business in the best possible way. The last thing you want to do is throw any old content on your website and call it good. Without proper SEO, your business will never reach its full potential, so don’t skimp on this critical marketing tool!

As a wise entrepreneur, you need a professional SEO company to help you create content that will turn visitors into customers. A reliable, growth-driven SEO company will have a team of experienced writers and marketers who know how to get your business to the top of the search engines.

Do you want to increase your customers, conversion rates, and sales with the best SEO services in Madison, Chicago, or Milwaukee ? Then, contact us to get a free consultation and discuss your project.

The post How to Choose the Right SEO Company for Your Business? appeared first on WSI Digital Drive .

How to Perform an SEO Competitor Analysis and Why It’s Important?

Wed, 06 Apr 2022 07:18:00 GMT

An SEO competitor analysis involves researching the content, keywords, and backlinks that a competitor has used. In simple words, it refers to an SEO comparison between two competing websites in a similar niche. Competitor analysis involves the following activities:

• SEO keyword competitor analysis
• Competitor backlinks analysis
• Keyword gap assessment
• Content analysis

Ahrefs, SEMRush, and Moz are some of the best tools you can use to conduct a competitor analysis. Using these tools makes the process more efficient because you won’t have to start the research from scratch. They streamline the process and collect massive data. You can conduct an on-page SEO audit of the page, find out their referring domains, and do keyword research with these tools. By analyzing your competitors, you can determine a target starting point. Digital Marketers perform competitor analysis to rank their sites at the top in a specific niche. Hence, competitor analysis must be an integral part of your SEO strategy.

Six Steps to Follow for Conducting Competitor Analysis

You should understand a few basic steps if you are new to competitor analysis. By following these steps, you will have a clear picture of the competitor analysis process.

Identify Your Competitors: You cannot solve a problem without identifying and examining it, so the first step is to recognize the competition. According to Moz, you should determine your competitors through keywords. You will have to be accurate in discovering your actual match in this SEO analysis. To identify competitors, research multiple keywords and take note of the most frequently occurring ones. If you do not want to spend money initially, you can try Ubersuggest. It gives a list of links and domains ranked for a keyword. The best purchased tool for keyword analysis is Ahrefs. It’s simple to use. Create a long-tail keyword and analyze its types through the keyword research function of Ahrefs. Using one of the SEO tools provides a list of low competition keywords as well, which can also enhance your ranking.

Analyze the Page: The next step in the competitor analysis is analyzing the top-performing pages of the competitor’s website. Assessment of the best-performing pages will give you a clear idea about the keywords that such pages are using. It will provide you with an idea of how to include the keyword in your content. This process is called keyword gap analysis. The paid tool, Ahrefs, provides a content gap option to identify keywords that rank for specific domains. By uncovering the appropriate keywords relevant to your business, you will have a great chance of ranking your site higher on the search engine results pages.

Conduct a Backlinks Analysis: You can initiate the link-building process through competitor backlink analysis. It involves looking at the websites linking back to the competitor’s website. It impacts the domain authority and the spam score of the website. You can get valuable insight with a data-driven technique. Adopting a similar backlinks strategy will help you achieve results. A backlink analysis shows the number of backlinks, domain authority of linked sites, and relevancy of the linked website. The website’s backlink profile signals the search engine about the importance of the website for a keyword. Now create a keyword list and save it in a spreadsheet to use in tools later. Once the data collection process is done, you will be using this list as part of your SEO competitor analysis report.

Focus on Keywords with High Returns: Many businesses assume they should rank for multiple keywords. Instead of that, focus on keywords that can drive your business. SEO experts focus on keywords that generate profits and revenues. You should focus your efforts on ranking for keywords that will bring you a high number of leads for a specific product/service.

Create and Implement a Content Plan: Your first step is to create an SEO competitor analysis report. Export your competitive analysis spreadsheet to the Ahrefs tool which will deliver a keywords list that you can work with to create your content. With this information, create a content plan. Creating exciting and engaging content to attract customers will optimize your website. The success of the SEO campaign depends upon fulfilling the gap between the competition and the audience. Focusing on your target audience with pertinent content will help you establish a strong customer base. Focusing your content on your targeted audience will allow you to outperform your competition.

Track Your Progress: You should track the performance of your website after publishing the new content and optimizing the old content. Regular SEO audits should be conducted to check whether your SEO strategy is working. The SEO tools can find out your website’s top traffic generating pages. Google provides tools like Google Search Console to give a clear picture of how the crawler interacts with your website. Google Analytics will provide you with a deep insight into the customer behavior on your website and highlight which pages are generating the most hits.

Conclusion

A data-driven marketing strategy is incomplete without analyzing your competitors. As you see, it is quite effortless to generate SEO competitor reports using software. Understanding the approach of your competitors or rivals is vital in every business. It gives you a starting point. Despite the ease of implementing competitor analysis, many business owners shy away from it. Therefore, you should look for digital marketing companies who can help. When it comes to executing the right SEO strategy, no one comes close to WSI Digital Marketing services. It is the best Madison digital marketing company . WSI Digital Marketing offers the following digital marketing services:

• Building Brand Awareness
• Optimizing Websites
• Effective SEO Strategy
• Delivering Global Experience
• Social Media Optimization
• Growing Online Reputation

If you want to execute the best Madison digital marketing strategy for your business, then contact 1-262-607-4323 or send an email to jimfalotico@wsiworld.com.

The post How to Perform an SEO Competitor Analysis and Why It’s Important? appeared first on WSI Digital Drive .

Top Search Engine Optimization (SEO) Trends Of 2022

Wed, 02 Mar 2022 05:17:00 GMT

One of the most important, resourceful skills digital marketers can possess is search engine optimization (SEO). With a strong understanding of optimizing content for search and internet-related rankings, marketers can increase their company website’s visibility in the search results pages, which helps them gain more traffic and achieve higher conversions.

However, a lot has changed over the past decade in the digital marketing and SEO arena. A few years ago, you could optimize your website with primary keywords and link-building strategies and see great results. That’s no longer true. Today’s SEO is much more sophisticated and time-consuming. In addition, SEO trends rapidly change as consumers adopt new technologies and best practices evolve with any digital marketing discipline. The successful marketer will keep abreast of these changes to ensure they use the latest techniques to optimize content and generate traffic.

Below we have outlined five key trends that will drive SEO in 2022:

Mobile Search Engine Optimization

Mobile devices are becoming more popular and expected to dominate the world in 2022. That’s the reason mobile search engine optimization (SEO) has secured a place in the list of top trends for 2022.

You should design and optimize responsive web pages that automatically adjust according to the user’s screen size or orientation. Doing so will help you attract and engage more customers and improve your ranking on search engines. Moreover, if you optimize your website for mobile devices, users can easily navigate through your website without any difficulty. That will help you increase your conversions and sales volume.

Artificial Intelligence

Artificial intelligence (AI) and machine learning (ML) have already impacted virtually every industry, and now they’re on the precipice of changing digital marketing and SEO.

But, what role can AI play in the SEO game?

Search has become so complex, and the searcher’s intent is too difficult to understand and scale as human beings. Fortunately, Google uses RankBrain, a machine-learning algorithm that can process search requests using pattern recognition rather than pre-programmed rules. In other words, it learns like us and has the ability to best match user intent with results despite having over 200 Google ranking factors. AI will make it easier for search engines to understand semantic keywords and related search intent. As a result, search engines may be able to return more relevant results for long search queries and long-tail keywords, which will improve user experience.

For example, Google might predict what users want based on their past behavior instead of just using keywords.

Localized SERPs & SERP Changes

SERPs are localized and based on the user’s search history, location, and language. Also, the standard search engine results page (SERP) is no longer just a page of 10 blue links. Instead, the user can see images, videos, maps, and more in the mix of results. Now, Google and other search engines can deliver results that are not just relevant to a given keyword but to the location where they are being searched from. Therefore, businesses must optimize their sites and content for local search engine rankings. For example, if someone searches for a “ digital marketing and SEO agency in Chicago ,” Google may return different results based on whether that search was performed in New York City or Kansas City.

In addition, searchers are increasingly relying on voice-based queries, whether through smart speakers or voice searches performed on mobile devices. As a result, Google will be better able to tailor results to those search queries based on its knowledge of specific locations.

The Dramatic Shift to Multimodal Search

It usually refers to using multiple modes in a single search query. So, for example, if you ask your Google Home a question like “Where can I find Italian food near me?” you might get different types of results.

It may provide an answer with a visual interface on your phone or computer, an audio response over the device’s speaker, and possibly even directions on how to get there in your car. Multimodal search queries are becoming more common as voice-only interactions become more prevalent. Moreover, voice and image searches are becoming more prominent, and Google has started incorporating featured snippets into its search results.

If you want to stay ranked higher in SERPs, consider optimizing your site, web pages, and content for voice, images, and different locations.

Long-Form Content

There’s a lot more competition for keywords than there used to be. As Google continues to introduce new features like Featured Snippets , it’s become clear that the search engine values explicit content that covers a topic in depth. As a result, it has led to a dramatic shift towards long-form content, usually over 1200 words. Such content was initially considered a way to improve search rankings, but it’s now being used to increase user engagement. That means that website owners need to work harder to get noticed by the search engines. Incorporating long-form content in your marketing strategy can help you improve your SEO rankings and drive more organic traffic .

While the trend of long-form content is here to stay, the word count is not the only thing that matters. Search engines now look at how many times a word appears on your page and its relevance to the topic at hand. If you have lots of irrelevant content on your pages, you won’t rank as highly as you would like.

Search engine optimization is constantly changing, and it’s become critical for businesses to keep up with changing trends and new advancements associated with SEO. However, it might be hard to conduct in-depth research or learn everything with their busy schedules. To ensure that you don’t fall behind in the market and competition, consider hiring a professional SEO agency in Chicago to improve your SEO efforts.

Whether you want to rank higher in organic search results or show video previews in SERPs for relevant queries, we can help. To talk to our digital marketing consultant , Jim Falotico, contact 1-262607-4323 and get help developing a Digital Marketing Strategy to optimize your marketing spend. Between 262-607

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Components of a Successful Digital Marketing Strategy

Thu, 30 Dec 2021 04:35:00 GMT

The best way to ensure the far-reach of your brand or business today is through laying out a full fledged marketing plan on Digital media. Implementing digital marketing tactics is more important than ever before to reach your target audience cost-effectively. You may use digital marketing techniques to create organic leads for your business, even if you have little money to spend on marketing. Chicago digital marketing aids in brand awareness, revenue generation, and improved ROI, among other things.

Marketing on Social Media

In today’s digital world, a huge number of people are searching for their needs and gathering information through the Internet. Your company should be located in an area where your target audience spends a lot of time. Sign up for the social media networks where your target audience spends the most time, and start providing useful and interesting content. You can also use social media to communicate with customers and establish long-term relationships.

Content Promotion

Creating a diverse selection of useful content, in addition to a valuable blog, is a solid approach to attract and retain clients. Instead of simply marketing your business, create e-books, films, instructional articles, short videos, FAQ’s and other materials based on your target audience’s interests. Quality content with relevant keywords aids in the generation of leads.

Email Marketing

Some believe that Email marketing is dead in the age of social media. Sending regular Emails is still an excellent way to keep in touch with your customers. When it comes to email marketing, finding the proper balance is critical.

Search Engine Optimization

The vast majority of individuals with internet access use the internet to search for products or services Search Engine Optimization (SEO) refers to a set of tactics for improving your position in internet search results.

You can receive highly qualified leads if your website appears at the top of search engine results pages (SERPs) for the products or services you offer. You will need to apply Chicago SEO strategies to improve your website’s ranking on search engine result pages.

Pay-per-click Advertising

Pay-Per-Click payment (PPC) advertising is the ideal technique for maintaining a presence in search results once you have established organic ranks through Milwaukee SEO.

If you want to increase your rankings rapidly, PPC will begin appropriate for your site the moment your advertisements go live. You can also save money with Milwaukee digital marketing services .

Blogging

A high-quality blog is a fantastic method to create industry authority. Add a blog to your website to provide your visitors with helpful and fascinating content. Rather than merely producing content that directly promotes your business, a blog that others will find beneficial. The blog should also be informative and helpful enough to share on all social media platforms to get better leads.

Do you want to use these digital marketing elements in your plan? WSI Digital Drive offers the best digital marketing services for all kinds of businesses. You can reach us online or by phone at 262-607-4323 . Our strategists would be delighted to speak with you about how web marketing may help you generate more leads and money.

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Proven Marketing Ideas for Small Businesses

Sun, 21 Nov 2021 10:30:00 GMT

Starting a new business is a challenging endeavor that requires a significant amount of time and work. You need to refine your products, choose the best Madison SEO and sales channels, conduct market research on your target buyers, and more. Small businesses rely on marketing to capture the attention of potential customers and increase earnings.

Establishing your brand and generating sales leads for your small business require marketing. An efficient marketing approach can boost your visibility, bring in new leads, and eventually turn them into devoted customers, in addition to establishing a certain degree of buzz around your name. Here are some of the most effective marketing strategies for expanding the size and reputation of your small business.

Content Marketing

Creating useful and amusing content for your target audience can help you produce new leads by attracting their attention and acquiring confidence. It can also aid you in the creation of your brand name, the response to client inquiries, and the provision of reasons for prospects to choose you. To attract future customers and assist those who are currently considering you in making that purchase choice, you should showcase your knowledge, distinction, and brand values in articles, infographics, eBooks, and even videos. Putting great content on your website can help you increase your domain authority because it is regularly featured and backlinked.

Social Media

You may use your social networks to not only manage your message and post updates freely, but also to build a community around your brand, company, and product. Social media may be a terrific location to produce user-generated content, receive feedback, and even address customer service issues because it is a free channel to use. Because many consumers use social media to decide whether or not they can trust a business or organization and to read user reviews, maintaining a presence can boost conversion rates.

Search Engine Optimization

The majority of people look for information on the internet, and organic search can account for a large portion of a website’s traffic. You can introduce yourself to prospects with a high need state or purchase intent with targeted Chicago SEO , making this type of company easy to close. Furthermore, if a customer looks for assistance with a problem and your website comes up, it establishes you as a competent, trustworthy source to assist them.

Google Ad-words

Google AdWords is known as the “godfather” of online advertising. It is a competitive environment and has been around for quite some time. And if you know what you are doing, it can pay you handsomely.

Despite being a paid channel, AdWords’ purpose remains to provide users with appropriate search results, thus it will be less expensive for you if you employ proper on-page SEO.

Facebook Advertising

Approximately two million small and medium-sized businesses, use Facebook to promote themselves. Moreover, it is a low-cost and an efficient approach to reach practically any customer.

They let you target a specific audience based on criteria such as geography, interests, age, sex, internet behavior, and many others. Advanced targeting is a strength of Facebook ads, and it is very simple to advertise: only a strong headline, some descriptive prose, one image, and a link are required.

For Milwaukee SEO services, contact WSI Digital Drive , a leading digital marketing firm . Alternatively, you can reach us at (262) 607-4323.

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The Benefits of Working With a Full-Service Digital Marketing Agency

Wed, 03 Nov 2021 11:12:00 GMT

There are multiple benefits of hiring a full-service digital marketing agency in Chicago rather than depending solely on an in-house team, freelancers, or independent organizations to manage SEO, PPC, and creativity on their own. The goal of a full-service digital marketing agency in Milwaukee is to assist you in improving your brand, website, sales, or any other marketing component.

By targeting appropriate individuals and delivering efficient outcomes, Chicago digital marketing firm ensures the long-term profitability of your organization. It is totally up to a corporation to decide how they want to work with the agency, but the benefits are undeniable.

Have a look at some of the benefits of working with a full-service marketing agency.

An Expanded Knowledge of Brand Values

Working with a full-service digital agency has the advantage of keeping you up to date on the newest marketing trends and incorporating them into your promotional strategies. The agency has in-depth knowledge of what a brand could represent, which ensures that the same impressions and points of view are communicated across all digital marketing channels.

When a company tries to utilize the services of multiple agencies or freelancers altogether, for their digital marketing needs, there can be gaps or opposing concepts, which means the brand message will not be transmitted consistently on all platforms and the company will not get the best value for their money.

As a result, hiring a full-service digital firm will save you a lot of time, effort, and money while delivering better outcomes.

Effective In Terms Of Cost

Using a full-service digital agency is more cost-effective than hiring an in-house team, providing a wonderful opportunity for smaller businesses to establish their digital marketing strategy while affording expert marketing services. An in-house team might swallow a large marketing budget due to training, facilities, and employee perks, but a full-service digital agency guarantees that the marketing money is used properly and strategically.

Scalability

A full-service digital agency can scale its efforts up or down to meet a company’s short and long-term objectives. The goals of a company can change as it expands, and a full-service Madison digital marketing agency can adjust swiftly to follow the company’s direction.

They are also adaptable and depending on the company’s growth and direction, they will be able to put forth the appropriate skills, people, resources, and experience. This helps you save money while also ensuring that your marketing expenditures are wisely spent.

Industry Experience and Knowledge

A full-service digital agency will also have a diverse range of industry knowledge and expertise, ensuring that marketing campaigns are developed and driven by a highly skilled person with relevant industry experience.

Their experience in working through many industries will ensure that they can cover a wide range of scenarios and will be able to offer their knowledge of what works and what doesn’t in a way that is relevant to the company, as well as the capacity to link various social media platforms.

If you have any questions or would like to have more information about how a full-service Chicago digital agency can help your company, please contact us at WSI Digital Drive or call us right now at (262) 607 4323.

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WSI Digital Drive Named as Top Digital Strategy Company in Wisconsin by Clutch

Tue, 06 Jul 2021 14:13:00 GMT

Going digital is a huge trend for companies and businesses today. In order to succeed online, a data-driven and robust digital strategy must be implemented. Thankfully, there are companies like WSI Digital Drive that help business owners like you navigate their way online. From widening your reach and improving your sales, our team got you covered.

Our team would also like to extend our gratitude to the Clutch team! Your efforts and dedication have certainly helped shape the B2B industry for the better. You’ve helped companies like us in more ways than you can imagine.

Lastly, we would also like to thank our clients who chose us to be their partners. Your overwhelming support and dedication have helped us achieve this incredible milestone.

We have been talking about Clutch for a while now, but some of you may not know about them. For starters, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

Looking to transition your company online? Our team is here to help. Contact us today and receive a free consultation .

The post WSI Digital Drive Named as Top Digital Strategy Company in Wisconsin by Clutch appeared first on WSI Digital Drive .

4 Content Marketing Ideas to Try in 2021

Tue, 08 Jun 2021 17:02:00 GMT

4 Content Marketing Ideas to Try in 2021

WSI Digital Drive

What is Local SEO

Fri, 12 Mar 2021 11:58:00 GMT

What is Local SEO and How is it Different than Traditional SEO?

How do you make sure prospective customers can find your local business when the internet has a global audience of 4.75 billion people? To compete with the big brands and generate revenue for your business, you need to focus on Local SEO.

The internet has evolved, shifting beyond a database into a platform for goods and services. Now almost half of the consumers looking for products start online with a search engine like Google, Bing, or Yahoo. Amazon is the leading source for product searches, with almost two-thirds of people in a recent survey naming the eCommerce retailer as their first stop. To organize all the data that’s now online, programmers developed search engine logic to catalog information and make it easier to find answers by using keywords or search phrases. A technique called Search Engine Optimization (SEO) evolved to help businesses ensure their content and websites would show up when searchers looked for solutions these companies offer.

With the digital landscape a starting point for many purchase searches, having an online presence like a website is essential for your business. But if you have a brick-and-mortar storefront or you serve customers within a specific geographic area, then making sure you show up as a local resource is equally vital. Local SEO is more than a website filled with city names. When evaluating options to deliver to someone seeking a local solution, Google’s algorithm looks for relevant businesses near the searcher’s location that stand out from the crowd.

When you implement a well-crafted Local SEO blueprint, your business becomes more visible and continues to grow.

Fact:

Rising to the top of local search results requires a thoughtful plan, consistently high-quality execution, and on-going monitoring to stay relevant to consumers. WSI can help improve your results.

Are you a local or regional business trying to compete with a national or international brand? Take a look at my article on local SEO and how it can help you attract more local customers.

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Why GDPR Will Soon Enough be a Common Practice

Mon, 07 Oct 2019 08:26:00 GMT

Today’s internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has had a significant impact on how searchers find content and how content is being ranked, which affects business’ overall SEO performance. Gone are the days when measuring your SEO success was solely based on keeping track of keyword rankings. With so many factors that now come into play to achieve SEO success, it’s time to rethink your content marketing and social media strategy to keep pace with the ever-changing search landscape. You’ll need to consider how you can restructure your content so that it appears in prime search locations.

Take a look at some of the ways search engines are changing along with searchers. We will address several key considerations to take into account on how to improve your content marketing strategy to keep up with this changing landscape.

Mobile Search is Dominating the Web

It is predicted that mobile is going to become the dominant device for search in 2019. Many users are now conducting mobile searches more than searches on any other device (e.g. tablets and desktops).

Key considerations: In order for your content to rank highly and achieve SEO success, you must ensure that the content on your website is fully optimized for mobile. How do users absorb mobile content? Mobile friendliness is key. Google now expects webpages to load in under 3 seconds. Improve your website load times by compressing images on your webpage and make sure that your content is easily digestible. Huffington Post is a prime example of a company who has nailed their mobile web experience.

Their content is easily scannable, digestible, and ideal for on-the-go mobile users. When you compare both the mobile and desktop versions, Huffington Post’s mobile site is optimized to fit a smaller screen and also has fewer words on the homepage. As a result, readers are able to easily skim the webpage for content.

Voice Search is Changing the Way People Search the Web

According to Forbes, 50% of search queries will be from voice by 2020. Voice search is dramatically changing the way people search the web. This has been made possible with the help of voice assistants such as Google Home, Alexa, and Siri. As a result, search engines like Google are placing a greater emphasis on voice search optimization.

Key considerations: With voice search on the rise, the way content is being ranked is also changing. How will this affect your overall content marketing and social media as ranking factors? Instead of using short and snappy keywords to optimize your content, try to make better use of long-tail keywords. Long-tail keywords involve specific keyword phrases. To effectively adapt to voice search, try writing the way you speak in order for your content to rank better. For example, when users type a search query on Google, they’ll usually type “Toronto weather.” However, when users conduct a voice search, they’ll typically say, “What’s the weather in Toronto?” Since voice search and SEO pick up on users’ natural speech patterns, keep in mind to use a more conversational tone in your content and social media marketing strategy to help boost and improve your search rankings.

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How The Toronto Maple Leafs Landed John Tavares By Changing Their Brand and Culture

Tue, 01 Oct 2019 10:29:42 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Expert Roundup: How Is BERT Impacting Search?

Tue, 01 Oct 2019 10:29:41 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

5 Ways to Spice Up Your Video Marketing

Tue, 01 Oct 2019 10:29:41 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.