What is Local SEO

Jim Falotico
Jim Falotico
Digital Marketing Consultant
March 12, 2021

What is Local SEO and How is it Different than Traditional SEO?

How do you make sure prospective customers can find your local business when the internet has a global audience of 4.75 billion people? To compete with the big brands and generate revenue for your business, you need to focus on Local SEO.

The internet has evolved, shifting beyond a database into a platform for goods and services. Now almost half of the consumers looking for products start online with a search engine like Google, Bing, or Yahoo. Amazon is the leading source for product searches, with almost two-thirds of people in a recent survey naming the eCommerce retailer as their first stop. To organize all the data that’s now online, programmers developed search engine logic to catalog information and make it easier to find answers by using keywords or search phrases. A technique called Search Engine Optimization (SEO) evolved to help businesses ensure their content and websites would show up when searchers looked for solutions these companies offer.

With the digital landscape a starting point for many purchase searches, having an online presence like a website is essential for your business. But if you have a brick-and-mortar storefront or you serve customers within a specific geographic area, then making sure you show up as a local resource is equally vital. Local SEO is more than a website filled with city names. When evaluating options to deliver to someone seeking a local solution, Google’s algorithm looks for relevant businesses near the searcher’s location that stand out from the crowd.

When you implement a well-crafted Local SEO blueprint, your business becomes more visible and continues to grow.

Fact:

  • 76 percent of people who search for a business ‘near me’ will visit one of the companies they find, within a day
  • And 28 percent of those searchers end up making a purchase.

Rising to the top of local search results requires a thoughtful plan, consistently high-quality execution, and on-going monitoring to stay relevant to consumers. WSI can help improve your results.

Are you a local or regional business trying to compete with a national or international brand? Take a look at my article on local SEO and how it can help you attract more local customers.

The post What is Local SEO appeared first on WSI Digital Drive.

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